Released on: May 20, 2008, 3:50 am

Press Release Author: Christine Layug

Industry: Internet & Online

Press Release Summary: The nature of the internet allows consumers to research and
purchase products and services at their own convenience.

Press Release Body: Marketing is an ongoing process of planning and executing of the
marketing mix of products, services or ideas to create exchange between individuals
and organizations. A relatively new form of marketing today uses the Internet to
market their businesses or company. This new form of marketing is commonly called
internet marketing or more generally e-marketing, affiliate marketing, desktop
advertising or online marketing. Visit the href=http://www.astonishdesigns.com>houston web design to know more about this.
Internet marketing is typically tries to perfect the segmentation strategy used in
traditional marketing. It targets its audience more precisely, and is sometimes
called personalized marketing or one-to-one marketing.
Personalized marketing or more commonly known as one-to-one marketing makes use of
the internet to send marketing messages to people more directly. This is seen in
search marketing, where the advertisements are based on keywords entered by the user
in a search engine. Learn more about this from href=http://www.astonishdesigns.com>houston web design.
Another large difference is an emphasis on marketing that appeals to a specific
behavior or interest, instead of broadly reaching out at a defined demographic.
Another large difference is an emphasis on marketing that appeals to a specific
behavior or interest, instead of broadly reaching out at a defined demographic. This
would be different from an advertisement in a magazine, where the emphasis may be on
appealing to the projected demographic of the periodical.
This is a deeper form of targeting, since the advertiser knows that the target
audience are people who do a certain activity (upload pictures, have blogs, etc.)
instead of just expecting that a certain group of people will like their new product
or service. Check out what the houston web design has to offer about this.
Internet marketers also have the advantage of easily and cheaply measuring
statistics. Almost all aspects of an online campaign can be traced, measured, and
tested. Since the online marketing initiatives usually require users to click on the
message, go to a website, and perform a targeted action, the results of campaigns
are immediately measured and tracked. For more information about internet marketing,
then visit the houston web design for
details.


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Contact Details: Astonish Designs, Ltd.
2700 Bee Caves Rd. #120
Austin TX, 78746

(832) 476-0503